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Adventure Game Industry Market Research Summary (RPGs) V1.0 PDF E-mail
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Saturday, 18 August 2007 18:31
Article Index
Adventure Game Industry Market Research Summary (RPGs) V1.0
Section 1: The Segmentation Study
Section 2: Basic Terms
Section 3: Basic Demographics
Section 4: The Role of Computers
Section 5: Tabletop RPG Business
Attribution and Source
All Pages

There is an intense, ongoing discussion between publishers and customers about the use of computers and the interaction between computer game play and adventure game play. The market research study presented some revealing insights into this ongoing debate.

Internet Gaming: 51% of the TRPG players report that they have ever played a game on the internet. 28% report that they play an internet game monthly.

Who want to buy software to help manage game and speed up combat:52%
Who want to play D&D over the internet with others:50%
Who read newsgroups, mailing lists and web sites:37%
Who currently play with computer assistance:42%

What computer do gamers use?

Wintel Platform 63%
Macintosh Platform 9%

(The question was essentially “What platform have you used in the last month”, and “none” was an option, probably accounting for the missing percentage.)

What’s sitting at home?

Wintel Platform 54%
Macintosh Platform
7%

Three quarters of the sample use the Internet at least once a week, but only two thirds have access from home.

Who plays electronic games?


ComputerConsole/
Handheld
Both
Average Age:26
23
30
Education
6th-8th:5%
20%
27%
9th-12th:23%
52%
37%
College:53%
26%
31%
Post Grad:20%
2%
5%
Marital Status
Single:52%
65%
76%
Partnered:46%
29%
22%

Games electronic gamers play monthly:

 Computer
Console/
Handheld
Both
TRPGs
72%
54%
57%
CRPGs
44%
21%
50%
Puzzle Comp
39%
41%
49%
Classic Board
39%
48%
44%
Action/Shooter
32%
55%
61%
Simulations
25%
36%
40%
Strategy Games
26%
26%
32%

One conclusion we draw from this data is that people who play electronic games still find time to play TRPGs; it appears that these two pursuits are “complementary” or “noncompetitive” outside the scope of the macroeconomic “disposable income” competition.



Last Updated ( Friday, 24 August 2007 05:53 )
 
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